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This project was conducted as part of my studies at General Assembly only – it was not completed for T2.
Design a responsive eCommerce website for T2 including development of an Information Architecture (IA) based on observation of customers and products in-store.
I developed an IA that included categories sorted by customer motivation, which was wide enough for users across the varied group of personas to locate products. I create a set of facet types and values that permitted users to browse and refine results within a particular category.